How Revolve Maximized Their Global Authorization Rates With Reach

Revolve, a Los Angeles-based online fashion retailer, has carved their niche as a global leader in trendsetting apparel. With customers spanning continents, the company faced a pivotal challenge: improving international payment authorization rates to enhance the customer experience and drive revenue.

+12% Authorization Rate

increased Revolve's weighted average global authorization rate

Simplified Compliance

removed the need for Revolve to establish local business entities worldwide

Global Scalability

scaled operations & offerings in multiple regions with a single integration and contract

Enduring Partnership

an eight-year collaboration built on trust and mutual success

“

"Reach really acts as an extension of my team. They help us improve our authorization rates. For example, if we see a lower authorization rate in Taiwan, there's going to be an active discussion between us and Reach to work to improve it. Typically, it's Reach coming up with solutions and recommendations for us."”

— Kai Li - Senior Vice President of International, Revolve

The Situation

When Kai Li joined Revolve, he was tasked with scaling the company's international operations. One significant hurdle was ensuring high authorization rates for transactions across diverse global markets. In cross-border ecommerce, international transactions are often flagged as potential fraud by banks, leading to false declines and lost revenue. Revolve needed a global solution that could improve authorization rates while simplifying the complexity of operating in multiple countries worldwide. Revolve was, at the time, constrained by engineering resources, meaning that they could only afford to integrate a payment partner into their systems once every few years. Therefore, they had to be very cautious with who they chose to help them with their global expansion.

The Solution

In 2016, Revolve chose Reach as its Merchant of Record. The decision was rooted in Reach's ability to localize transactions seamlessly through this powerful model. Key features included:

Single Integration & Contract

Reach eliminated the need for Revolve to establish multiple local business entities worldwide by allowing them to use Reach's existing global entity network. Revolve also unlocked a vast suite of preferred local payment methods through the singular integration process.

Localized Payments

Reach's global network enabled transactions to be processed locally in the customer's banking region, which dramatically improved Revolve's authorization rates worldwide.

Global Expertise

Reach provided the experience and knowledge of international payments Revolve needed without them having to onboard additional teams or specialists.

Transparent Operations

Unlike competitors, Reach clearly outlined all requirements and processes from the outset, ensuring a frictionless collaboration for years to come.

The Outcome

Global Coverage with Minimal Complexity

Reach's single integration and single contract approach allowed Revolve to operate worldwide without cross-border administrative burdens.

Decreased International Costs

Through Reach, Revolve was able to avoid the overhead costs of hiring additional teams to handle their international payments internally.

12% Increase in Weighted Average Authorization Rate

By localizing transactions, Reach significantly improved Revolve's authorization rates, directly boosting global revenue.

Trusted Partnership

Eight years into the partnership, Reach remains Revolve's primary global payments partner thanks to constant collaboration, discussion, and growth.

Watch Testimonial Video

See how Revolve leveraged Reach's solutions to transform their international payment processing and achieve record-breaking authorization rates.